by Shantanu Swaraj | Jul 5, 2025 | Business
As AI becomes more entrenched in the creative and technical workflows of software development, the conversation around intellectual property and code ownership deepens, taking on not just legal or ethical dimensions but philosophical and economic ones as well. The...
by Shantanu Swaraj | Jul 5, 2025 | Public Relations
Public relations is not what it used to be. The game is different, and technology is accelerating the change more than ever. What was all about press releases, media briefings, and print coverage is now in a digital age where a tweet, a TikTok clip, or an online post...
by Shantanu Swaraj | Jul 5, 2025 | Business
AI startups are remaking old-economy businesses, making them more efficient and cheap and making decision-making an entirely new experience. Through automation, natural language processing, and machine learning, the startups not only bring innovation but also change...
by Shantanu Swaraj | Jul 5, 2025 | Personal Branding
In a hyper-digital world such as today, personal branding cannot be optional anymore for entrepreneurs. It sets up a perception for people before meeting an entrepreneur, creating partnerships, generating business, and building public trust. In tandem with growing...
by Shantanu Swaraj | Jul 5, 2025 | Influencer Marketing
In 2025, making money out of micro-influencing has not remained just a niche activity but has rather firmly etched itself as a highly lucrative mainstream business strategy for creators with engaged communities of interest. Mega-level influencers boast millions of...
by Shantanu Swaraj | Jun 24, 2025 | Public Relations
Brands’ communicative conduct has evolved at its fundamental level. Public relations, over the decades, depended on go-betweens—editors, journalists, and broadcasters—to propagate messages from companies to the masses. But the last decade, especially with the...
by Shantanu Swaraj | Mar 23, 2024 | Digital Marketing
Content Optimization Mistakes Great content it’s the initial step, but it’s not enough. You likewise need content that search engines can list appropriately, and this is what content optimization is. Content optimization assumes a critical part in...
by Shantanu Swaraj | Mar 23, 2024 | Public Relations
Public Relations or PR is necessary for brands because it helps promote brand awareness and loyalty amongst customers and community. It has been around for a significant period of time compared to SEO which has been around for a maximum of less than two decades since...
by Shantanu Swaraj | Feb 22, 2024 | Growth Hacking
Experiential Marketing: Do’s and Don’ts Experiential Marketing is a type of marketing strategy that builds on the engagement of the five senses. Primarily an online-based marketing strategy, experiential marketing is focused on shaping up brand awareness...
by Shantanu Swaraj | Feb 2, 2024 | Digital Marketing, SEO
What is Local SEO? Local Search Engine Optimization is the method used to maximize the reach of a website in order to help it garner higher otraffic, generate leads and increase the awareness of the brand running the website. The techniques used to carry out this...
