by Shantanu Swaraj | Mar 23, 2024 | Digital Marketing
Content Optimization Mistakes Great content it’s the initial step, but it’s not enough. You likewise need content that search engines can list appropriately, and this is what content optimization is. Content optimization assumes a critical part in...
by Shantanu Swaraj | Mar 23, 2024 | Public Relations
Public Relations or PR is necessary for brands because it helps promote brand awareness and loyalty amongst customers and community. It has been around for a significant period of time compared to SEO which has been around for a maximum of less than two decades since...
by Shantanu Swaraj | Feb 22, 2024 | Growth Hacking
Experiential Marketing: Do’s and Don’ts Experiential Marketing is a type of marketing strategy that builds on the engagement of the five senses. Primarily an online-based marketing strategy, experiential marketing is focused on shaping up brand awareness...
by Shantanu Swaraj | Feb 2, 2024 | Digital Marketing, SEO
What is Local SEO? Local Search Engine Optimization is the method used to maximize the reach of a website in order to help it garner higher otraffic, generate leads and increase the awareness of the brand running the website. The techniques used to carry out this...
by Shantanu Swaraj | Jan 21, 2024 | Podcasts
Technology is dynamic. What happens to be the trend today will cease to be a trend tomorrow when it gets replaced by something which aligns with what the people need at that particular time. One such phenomenon that is taking over the world by storm is podcasting....
by Shantanu Swaraj | Jan 20, 2024 | Digital Marketing
Various channels of Digital Marketing assist you in developing your business and lift your ROI. To ensure your business grabs your client’s attention when the need emerges is of most extreme significance. Henceforth underneath shared essential basics for...
by Shantanu Swaraj | Jan 19, 2024 | Public Relations
Brands require customers. To build their customer base, the brand has to make itself known to the people and promote their image in order to build brand and customer loyalty. Public Relations essentially work to help brands achieve a positive image in the...
by Shantanu Swaraj | Jan 1, 2024 | Digital Marketing, Public Relations, SEO
How to create backlinks in 2022? A backlink is a link to a website from a different website. It is similar to citation in some ways. Search Engines tend to analyse the quality of backlinks in order to determine the importance of a website which is why it is often used...
by Shantanu Swaraj | Dec 23, 2023 | Digital Marketing
Paid marketing involves the process of media buying. In media buying, ad space is purchased from particular media houses that cater to an audience that the brand wants to engage with. For example, if a brand manufactures sports gear, it will buy ad space in sports...
by Shantanu Swaraj | Dec 22, 2023 | Digital Marketing
Many Instagram users ask a similar question: is it possible to grow our Instagram followers organically? The answer is yes. Instagram is a social media platform that is primarily visual. As a social media platform, it is steadily becoming one of the most sought after...
