by Shantanu Swaraj | Dec 23, 2023 | Digital Marketing
Paid marketing involves the process of media buying. In media buying, ad space is purchased from particular media houses that cater to an audience that the brand wants to engage with. For example, if a brand manufactures sports gear, it will buy ad space in sports...
by Shantanu Swaraj | Dec 22, 2023 | Digital Marketing
Many Instagram users ask a similar question: is it possible to grow our Instagram followers organically? The answer is yes. Instagram is a social media platform that is primarily visual. As a social media platform, it is steadily becoming one of the most sought after...
by Shantanu Swaraj | Dec 19, 2023 | Digital Marketing, SEO
The ultimate guide to schema data The ultimate aim of Search Engine Optimization (SEO) is to rank websites in position zero on the search engine result page. This rank zero signifies a position higher than the first link the user comes across when searching for...