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Emergence of Direct Communication Strategies in PR

Emergence of Direct Communication Strategies in PR

by Shantanu Swaraj | Jun 24, 2025 | Public Relations

Brands’ communicative conduct has evolved at its fundamental level. Public relations, over the decades, depended on go-betweens—editors, journalists, and broadcasters—to propagate messages from companies to the masses. But the last decade, especially with the...

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