by Shantanu Swaraj | Jul 5, 2025 | Business
As AI becomes more entrenched in the creative and technical workflows of software development, the conversation around intellectual property and code ownership deepens, taking on not just legal or ethical dimensions but philosophical and economic ones as well. The...
by Shantanu Swaraj | Jul 5, 2025 | Public Relations
Public relations is not what it used to be. The game is different, and technology is accelerating the change more than ever. What was all about press releases, media briefings, and print coverage is now in a digital age where a tweet, a TikTok clip, or an online post...
by Shantanu Swaraj | Jul 5, 2025 | Business
AI startups are remaking old-economy businesses, making them more efficient and cheap and making decision-making an entirely new experience. Through automation, natural language processing, and machine learning, the startups not only bring innovation but also change...
by Shantanu Swaraj | Jul 5, 2025 | Personal Branding
In a hyper-digital world such as today, personal branding cannot be optional anymore for entrepreneurs. It sets up a perception for people before meeting an entrepreneur, creating partnerships, generating business, and building public trust. In tandem with growing...
by Shantanu Swaraj | Jul 5, 2025 | Influencer Marketing
In 2025, making money out of micro-influencing has not remained just a niche activity but has rather firmly etched itself as a highly lucrative mainstream business strategy for creators with engaged communities of interest. Mega-level influencers boast millions of...
