by Shantanu Swaraj | Jul 5, 2025 | Public Relations
Public relations is not what it used to be. The game is different, and technology is accelerating the change more than ever. What was all about press releases, media briefings, and print coverage is now in a digital age where a tweet, a TikTok clip, or an online post...
by Shantanu Swaraj | Jun 24, 2025 | Public Relations
Brands’ communicative conduct has evolved at its fundamental level. Public relations, over the decades, depended on go-betweens—editors, journalists, and broadcasters—to propagate messages from companies to the masses. But the last decade, especially with the...
by Shantanu Swaraj | Mar 23, 2024 | Public Relations
Public Relations or PR is necessary for brands because it helps promote brand awareness and loyalty amongst customers and community. It has been around for a significant period of time compared to SEO which has been around for a maximum of less than two decades since...
by Shantanu Swaraj | Jan 19, 2024 | Public Relations
Brands require customers. To build their customer base, the brand has to make itself known to the people and promote their image in order to build brand and customer loyalty. Public Relations essentially work to help brands achieve a positive image in the...
by Shantanu Swaraj | Jan 1, 2024 | Digital Marketing, Public Relations, SEO
How to create backlinks in 2022? A backlink is a link to a website from a different website. It is similar to citation in some ways. Search Engines tend to analyse the quality of backlinks in order to determine the importance of a website which is why it is often used...
by Shantanu Swaraj | Nov 21, 2023 | Public Relations
What is PR Branding? PR Branding (Public relations) comprise several numbers of programs to protect a company’s image and its particular product image. It is an essential component in the advancement mix. In the globalization period, most multinational companies...
