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The ultimate guide to media buying in 2024

The ultimate guide to media buying in 2024

by Shantanu Swaraj | Dec 23, 2023 | Digital Marketing

Paid marketing involves the process of media buying. In media buying, ad space is purchased from particular media houses that cater to an audience that the brand wants to engage with. For example, if a brand manufactures sports gear, it will buy ad space in sports...

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